Background: The tourism industry in India has been growing significantly but the resultant development, however, is quite skewed with nearly 50% of the total traffic going to only 50 of 850 known destinations in India. This results in carrying capacity issues, unreasonably high tariffs and heavy peak load demand at these destinations while there are large number destinations which suffer from lower occupancy.
Potential: A majority of tourism destinations are either located or surrounded by rural geographies; hence rural tourism business models like home-stays, farm stays or community- managed guest houses (which use existing infrastructure and leverage the competitive strengths of rural households) offer viable & sustainable options even at low occupancies. Despite high growth potential and quicker pay-backs, rural tourism has not picked up significantly due to issues like information asymmetry, difficult booking and payment processes, non-availability of quality budget accommodations and poor quality services.
Mission: NE Rural Tourism Private Limited (RTNE) is established with a mission to bridge the supply chain gaps by identifying and investing in financially viable rural tourism business opportunities which positively impact the host communities and provide sustainable solutions to travelers, accommodation providers and travel service providers in technology, marketing and finance.
Vision: RTNE’s vision is to become a partner of choice in the rural tourism industry providing access to financial and non-financial resource.
RTNE works with a network of Destination Management Companies (DMC), with one DMC per region covering all the tourism destinations within the region. The set up is designed to intensively work with smaller disaggregated accommodation options on improving the Infrastructure by providing access to financial and non financial resources and Services through handholding and training. The objective of DMC is to improve the Revenues per available room (Revpar) in the destinations.
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Congrats on a wonderful site. How many people are posting under the RTNE id? Is it just one person?
It seems like there’s a lot of danger involved in driving these small roads. There’s a lot that pictures do not tell. One thing I’ve noticed about India is the air is pretty polluted around the big cities. Even in “remote areas” 20km outside large cities, the population still is plenty to cause pollution from motor vehicles. After all, a small town in India (even in a small town the living arrangements usually consist of a flat inside a large steel and concrete building) is a large city elsewhere in the world.
I’ve also noticed India has tourist sites, but they aren’t the big, fancy, or spectacular like those outside the country. The money and architectural materials that go into a destination just aren’t there. Where’s the concrete walkways and landscaping?
I was in Bangalore and visited all the museums and historical sites. The museums are small. The fountain show wasn’t much to look at. Compared to destinations in the US, India just cannot compare.
But I do think people would like to visit and stay in these undisturbed areas to get away from the cities where people, noise, and pollution assault the senses. If a tourist can boat in Kerela’s lakes without being burdened by mosquitos, the heat/humidity, dirty water, and population then I say that would make for a nice getaway.
Is there any place in India safe from the noise of a rickshaw?
Hi Mitesh, there are multiple contributors to this blog, people who travel to remote location and want to promote such destinations are welcome to post their experiences.
A majority of destinations/stay options listed on the http://www.rtne.co.in are safe from the noise of rickshaw.